And How It Works? I had a great talk with my customer some time ago. This company has grown for several decades through downturns and upturns. Their strategy has been very clear and precise: “Sell more”. The solid foundation of the company had been in customer’s need. Founder of the company had always been keen to understand customers business and their everyday processes. The focus of this company was a customer. But since the founder was not in charge anymore, the focus sta